February 14th is coming up. At this point, you might be looking at friends around you and their plans for the big day. And you might be scrambling, thinking last-minute about what you can do to impress her last-minute. Here’s what I need you to do. Take a deep breath, relax, and don’t worry about celebrating this stupid holiday. Valentine’s Day is basically an exercise in exploiting the uncertainty that come with relationships, and particularly new ones. You’re so scared of screwing up on the vague chance that your girlfriend really, really, really wants you to celebrate Valentine’s Day you’re willing to splash out any amount of cash, whatever’s handy, giving it to whomever is willing to take advantage of the lack of uncertainty in your relationship to make a quick buck. Don’t believe me? Last year somebody did a survey about this, and discovered that in New York City, restaurants increase the cost of a meal for two by up to $275 on Valentine’s Day. So ask, yourself the question now: Come February 14, do you really want to be among the suckers paying it, sitting in a room full of people trying too hard?
So. Be like those smart single people who ignore Valentine’s Day completely. If we all work together, we can kill this thing. Future generations will thank you for it.

